Influencers are the shining stars of the digital marketing industry. With the rising popularity and demand for influencers, marketers are finding it hard to reach out to them and put them on the new creative adventure. However, writing an impressive brief can help you attract the best influencers which will align with your brand and its philosophy.
Investing time to create an impressive and tempting influencer brief is extremely important for majorly two reasons:
- Influencers are experts in their respective fields. Their skills are in high demand and they often receive an enormous number of requests from brands to collaborate. Always think of your influencer brief as a pitch and use it to sell your brand to the influencers in order to get them excited about working with you.
- Clearly define your influencer marketing goals and objectives in the brief. Whether you’re launching a new product, raising awareness or looking forward to getting ROI from your influencer marketing strategy, writing an impressive brief should be the chief part of the process.
According to the top influencer marketing agencies, you should take your influencer brief as your business plan. Your brief should clearly specify your motive of influencer marketing, and make reference to your goals, objectives and KPIs for the campaign, just like a business plan.
A clear indication of your plan helps influencers to ensure that their contributions are in sync with your communication. The three must-have components which make your brief impressive are clear direction, visuals and colour, and specific calls to action.
An impressive influencer brief should include a list of do’s and don’ts. It should include specific talking points your influencers should follow when discussing about your brand and its offerings. Always limit the messaging points as too many of them will lead to confusion, which can result in deterioration of a message’s impact.
Similarly, an influencer marketing brief should include omission of talking points that an influencer mustn’t mention verbally or in written form. Also, it should include the description of the sponsored content your influencers have agreed to create with their corresponding dates.
It’s worth investing the time to craft an impressive brief that gets influencers’ attention, clearly defines your goals and objectives, and explains your expectations from the influencers. Approaching the best influencer outreach agency is a streamlined way to manage your campaigns from the beginning to end. These agencies are skilled in creating influencer outreach programs which can help you get the perfect influencers for your campaign.