Leveraging a massive user base of over 200 million monthly active users, Pinterest has become one of the most important platforms for influencer marketing today. It is visually driven and has a great support for video, which is exactly what brands want for engaging their consumers. However, as strange as it may sound, we still see that not many brands are taking full advantage of the platform for their influencer activities.
Let us look at some of the key reasons why brands should pay more attention towards Pinterest for driving influencer marketing campaigns:
Content Lasts Longer
The engagement of any post on other social media platforms such as Twitter and Instagram is short-lived. It usually lasts anywhere between a few minutes to a few hours. However, posts on Pinterest are pretty similar to those on YouTube and continue to drive engagement for years.
Linking Out From Posts
Pinterest was particularly built for linking out posts. It is a platform which can be easily used to drive consumers to an external blog post, purchase flow or landing page.
Users with Intent
Pinterest platform leverages having users which come to the platform with intent. Whether it is looking out for new decorative ideas, a recipe to cook, or fashion ideas, every user visits the platform to see useful content.
How to Make Most of Your Pinterest Pins?
If you’re a brand looking to drive consumer engagement for your product on Pinterest, here are a few useful tips for you:
Ensure to sign up for a business profile on the platform if you don’t already have one.
Claim Your Website
Claiming your website will allow everything you post on your website to get sourced to your Pinterest account.
At least one pin per day is essential to get noticed by Pinterest’s algorithm. The algorithm rewards users who frequently post on the platform.
Don’t Post Too Much
Never flood your followers with too much content on a single day. If you have a lot of content to post, spread it over time. Pinning once a day is perfect.
Be Coherent and Specific
High-quality images and text overlays can grab the attention of the audience. But you should make your boards coherent and specific, and stick to a cohesive theme for each of your boards.
Include Keywords in your Account
Instead of stuffing your posts with keywords, try using them in your account name itself. This makes your account more discoverable when users are searching on the platform. For instance, “Blogweet – Influencer Marketing”.
Avoid breaking the links from old pins and if you’re linking any product with your pin, make sure it is available. The good part is that Pinterest does not penalize you for deleting non-performing pins. Instead this works in your favor and increases your numbers on the platform.
Post Relevant Content
Only post high-quality, aesthetic content which is relevant to your audience, even if you’re pinning someone else’s content.
While Pinterest is increasingly proving to be a powerful social media platform for driving marketing campaigns, it is extremely important to opt for the best influencer marketing agencies in India who have rich experience in driving successful Pinterest influencer marketing campaigns. These agencies can create tailor-made Pinterest influencer programs that can help brands create better awareness for their products.