The last few years have seen a rapid rise in the popularity of influencer marketing as a key marketing strategy for brands. According to reports, around 85% of marketers use influencer marketing already and almost 90% of them find it effective in reaching out to their target audience.
While the B2C brands have been increasingly connecting with the influencer marketing agencies to create better consumer engagement, reports suggest that only 15-20% of B2B brands are currently leveraging influencer marketing. For B2B brands, one of the biggest problems when opting for influencer marketing is identifying the right influencers.
Reach, relevance, and the engagement of an influencer are the three key parameters a B2B brand should look for while selecting an influencer. In such a scenario, it becomes important for B2B brands to connect with the best influencer outreach agencies to extract maximum benefits from their influencer marketing investment.
Let us now look at some of the best ways for B2B brands to grow their business with influencer marketing:
1. Guest Blog Posts
Writing guest posts on the websites of influencers who have a high domain authority is a great way to drive high quality traffic to your website. However, you should be able to convince the influencer how such a collaboration can be beneficial for both. Request your influencer to share the guest post on all his/her social media handles while you should do the same on all your social media profiles. This will help you create maximum brand awareness while drastically increasing the number of visitors to your website.
According to studies, testimonials influence the purchase decisions of around 90% buyers. In fact, nearly 60% of B2B brands prefer using influencer testimonials as an integral part of their influencer marketing strategy. You should ask your influencers to review your product and write testimonials based on their actual experience in order to create maximum impact on your target audience.
3. Product Reviews
Authentic influencer reviews of a product can greatly influence the purchase decisions of the consumers. Besides, this can also help you to increase high quality traffic on your website. Request your influencers to share the product reviews on his/her social media profiles while you should also publish these reviews on your website. This will help you to increase your fan base while driving higher sales.
4. Identify the Right Influencers
You should contact only the top influencer endorsement agencies which can help you find expert influencers from your niche. Finding the right influencers is extremely important for a successful influencer marketing campaign. Influencers can add great value to your products or services as they have a large, highly-engaged audience and can act as a social proof to your potential consumers. The content created by these influencers for your products or services will constantly get you quality leads and help you grow your business.
A creative approach along with partnering with the best influencer marketing agency can take your B2B brand to new heights. The customized influencer outreach programs created by these agencies will not only help you find the right influencers for your products or services, but will also help you to increase brand awareness, ensure business growth, and achieve a higher return on investment (ROI).