If there is a marketing strategy worth trying for an E-commerce business, its influencer marketing. In today’s highly competitive business world, many e-commerce companies are reaching out to the top influencer marketing agencies in India for creating tailor-made influencer endorsement programs in order to engage their target audience in a more effective manner and drive sales.
While the top influencer outreach agencies can greatly help brands find the right influencer for their product or service, it is important for brands to ask themselves a few questions before launching an influencer campaign:
- Would the influencer love the brand?
- Does the influencer’s image match with that of your brand’s?
- How easy would it be to work with them?
- Are they followers or user of your brand?
The answer to these questions will help brands in narrowing down their search from a large number of influencers to only a select few. Few metrics that need to be considered at this stage include:
- How many followers does the influencer have?
- What’s the engagement ratio on their posts/videos?
- How many retweets/reposts do their posts get?
This will help brands to narrow down the list further and move one step ahead in launching a great influencer campaign.
Once the influencers are finalized, the next step is for brands to decide on what type of content they want the influencers to publish for the target audience. Providing the exact campaign details and clearly stating what you expect will help influencers in customizing their content based on your needs.
Influencers know what their audience likes. Giving them some creative freedom will ensure that they can come up with unique and innovative content which is in alignment with your campaign requirements.
Encourage your influencers to engage in product reviews, reply to comments, and share what they think of the product. Ask them to create testimonials about the products. If the influencer is a YouTuber, then have a call to action plan in the form of a redirect to the website or a “buy now” button. Offering discount through the influencers will also go a long way in increasing sales.
No influencer campaign can be successful unless you find the right influencers for your brand. In such a scenario, getting in touch with the top influencer marketing agencies who can develop tailor-made influencer outreach programs can greatly help ecommerce brands in making their influencer campaigns successful and achieve a higher return on investment (ROI).