Content has now become the supreme leader in the digital marketing industry. It is one of the most influential and effective ways for brands to drive traffic to their website and increase their digital presence. However, content marketing is not limited to just writing and posting of the blogs.
As per the top content creator agencies, the selection of platforms on which the content is posted is one of the vital determinants of a successful content marketing strategy. This practice of spreading content across various internet-driven locations is typically known as content seeding.
Content seeding is defined as a marketing approach that aims to increase brand awareness by using and spreading their content on various platforms across the web. According to the top content creator program directors, content seeding works successfully only if the creators post relevant and creative articles that target particular networks. They believe that content should be posted on platforms which drives web users without any external influence i.e. social media.
Here are some tips that can help you in the formulation of efficient content seeding strategies:
1. Identify relevant bloggers and influencers
Identifying and hiring influencers, bloggers and vloggers with the ability to create compelling and relevant content that aligns with the nature of your brand is essential for successful content seeding. Some effective ways to identify market relevant social media celebrities include:
- Lurking into the blog/vlog directories and catalogues
- Taking help of blogger outreach tools
- Analyzing the bloggers/vloggers database
- Simply searching on Google and conducting manual evaluation
Moreover, you can also connect with the best blogger outreach agencies in India as the blogger outreach programs designed by these agencies can help you in identifying the most relevant social media influencers for your brand.
2. Stay aware of relevant trends and news
Tracking business relevant topics is not only beneficial for creating content but also in its distribution. In such a scenario, online tools like Google Alerts can help you by providing automatic updates about the latest business trends and news. Furthermore, you should also conduct a research in order to identify the best platforms that are trusted and followed by your target audience. Relevancy along with appropriate distribution works wonderfully well to increase traffic.
3. Build a database
After the identification and research stage, it is important to build a database out of the collected information. However, it is essential to update it regularly as proximity is an essential aspect of content marketing. You can also use this database for future projects.
4. Work on outreach
Successful social media influencers receive a number of pitches from different brands and companies. Thus, it is important to stand out and grab their attention with a hard-to-resist offer if they are relevant to your brand. Sending personalized emails, emphasizing on how your content fits with their niche, etc. are some of the effective ways to pitch to the top influencers. Moreover, you can also contact top influencer outreach agencies in India to do this work for your brand.
While creating compelling and engaging content is of primary importance in the content marketing domain, it is equally important to pay emphasis on content seeding as it can greatly help you in expanding the reach of your content and increasing the traffic to your website.