From being a mere social networking site to a major social media marketing platform, Instagram has seen a tremendous growth in the last few years. It is driven by the principle, ‘a picture speaks more than words’, and allows users to share pictures and videos on the platform. When thinking about growing your business on Instagram, visual content is the king.
Leveraging over 400 million daily active users, Instagram has successfully established itself as one of the best social media marketing platforms for displaying a company’s brand and culture. As a result, brands are taking advantage of the power of Instagram in order to make their market presence strong. But with the numbers of active users ramping up, it is getting difficult for marketers to engage with their consumers due to repetitive content and shrinking attention span.
Here are some of the best ways to grow your business on Instagram:
- Your profile is the window to your brand culture
It all starts with keeping your profile up-to-date. Your profile must be optimized for maximum reach as it will lead consumers to your product or website. There should be a proper profile picture; either of yourself or a company’s logo. Let it be consistent across all the channels so that it could be identified easily. Also, create a unique bio for your business and add link to your bio. This will help you to direct consumers to your website and increase traffic on your site.
- Create fresh and interactive content aligned with your brand
Make sure your Instagram account is as fresh as a morning dew. Establish your content strategy and craft your visual communication in an interactive way and ensure it is related to your brand’s philosophy. For instance, it wouldn’t make sense for a café to have images of someone surfing on the beach. You can also use some features of Instagram such as stories or live video to interact with your audience.
- Involve your consumers in content creation
Engaging with your consumers helps in building a good and trustworthy relationship. Besides, it also helps you to identify the type of content your audience likes and shares. Moreover, you should involve your audience content creation. Hashtags are a great way of creating awareness of what you are up to. Create a unique hashtag your followers can use when posting about your products or services and you can also comment on those photos or share them.
You can achieve your business goals on Instagram by following the above mentioned methods with a flare of consistency. Also, you can contact the best Instagram influencer marketing agency in India, known for creating custom-made Instagram outreach programs to help your business reach greater heights.
