Instagram is the best and the most dominant social media platform in the influencer marketing domain. A study by Omnicore asserts that the platform is used by more than 1 billion active users on a monthly basis and nourishes the dreams of more than 5 lakh active influencers.
According to the top Instagram outreach agencies in India, Instagram is leveraged with various opportunities not only for the brands but also for the passion-driven people who wish to become influencers in future. However, engagement is the name of the game and making an Instagram profile attractive and eye-catchy is pivotal for savouring significant engagement.
“A picture says a thousand words.”
As per the top social outreach agencies, selecting an appropriate profile picture is the first step that can make a profile more engaging. It serves as the first communication and typically creates the first impression on the audience. Thus, people should always ensure putting an attractive profile picture on their Instagram account.
Here are some tips you should consider when selecting a profile picture for your Instagram account:
1. Use logo
For brands and businesses, using logo as a profile picture is an ideal fit as it can potentially help with long-term brand recognition. However, if you’re an individual artist, you should use a close-up or self-portrait as your profile picture. This will help you better connect with your target audience and increase your chances of achieving higher engagement.
2. Get the aesthetics right
Make sure that your Instagram profile picture comprehends the overall aesthetics of your profile. According to the best Instagram outreach agency, a profile picture is a beautiful addition and largely determines the look and feel of your whole profile. Hence, you should edit the picture properly to ensure that it’s a perfect-fit for your profile.
3. Keep it evergreen
You should always choose a profile picture that is relevant to your profile and the season. For instance, it would be unwise if you put a picture in front of a Christmas tree in the summer months. This might confuse the viewer who can easily misinterpret your account as inactive. Therefore, you should change your profile pictures with season or choose one that is evergreen.
4. Get the size right
A square photograph with a resolution of 110x110 pixels is perfect for an Instagram profile picture. You should avoid deviating from this size as the platform automatically crops the photo to fit in the circle.
Moreover, one can also use photographs with business relevant props as their profile picture. For instance, photographers can click a picture holding a DSLR camera and use it as their profile picture.
Read more about 4 Instagram photo editing tips for influenecers