A healthy brand-influencer relationship serves as the foundation of a successful influencer marketing campaign. A study reveals that almost 71% of the marketers consider active partnership with an influencer to be the most effective tactic in the influencer marketing domain. Ironically, nearly 67% of the marketers also believe that “finding relevant influencers” is the biggest challenge in the same. This is partially due to the prevalence of the fake followers’ culture on social media platforms, especially Instagram.
According to the best influencer marketing agencies in India, the rise of influencers and influencer marketing have involuntarily boosted the amoral practice of buying fake followers. These fake followers are generally bot accounts and are incapable of engaging with the posts. Unfortunately, platforms like Instagram have not been able to eliminate all the fake accounts and followers (yet). Thus, spotting unreliable accounts with fake followers largely remains on the marketer’s and public’s discretion.
Here are some signs that can help you in identifying Instagram accounts with fake followers:
1. Unusual number of followers
As per the top Instagram outreach agencies in India, genuine Instagram accounts tend to have similar patterns in terms of number of followers, people followed, and engagement levels. Though each influencer has a different working style, the disparity between the follower counts is a stern indication of a fake account. For instance, genuine influencers typically have more followers than the people they follow and their posts savour higher engagement rate.
2. Inconsistency in activities
Genuine influencer accounts typically enjoy a relatively steady growth in terms of follower count. This means that their followers grow organically over a period of time and this rate could experience a boost when they are verified (ticked blue). On the other hand, a bot account follows thousands of people on the day it’s created and shares some content to make it look genuine. However, it eventually becomes dead after achieving a certain number of followers. Thus, if an account has gained followers in an unrealistic period of time, it could be a bot account.
3. Low quality profile
Unethical sources who create forge accounts and buy fake followers generally don’t put-in much efforts for creating an attractive profile. Their account lacks proper bio and quality posts. They post low quality content and many-a-times copy photographs from various stock photo websites. Moreover, they keep their profile hidden in order to make the investigation harder for the marketers. However, hidden profile is enough indication of a fake account for the top influencer endorsement agencies as it cannot drive notable user engagement.
Apart from the above-mentioned points, the prevalence of irrelevant and clueless comments is another prominent sign that can depict a fake or bot operated account. For instance, bot accounts consistently comment phrases like “good job” or “good picture” on the posts. This makes them technically engaging but of no use to the brands.