No matter what your business goal is – exposure, traffic, lead generation, or sales, Facebook cannot be left behind when you set out to plan your social media marketing strategy. Not when it has over 1.3 billion daily active users. This figure is motivating enough to mark your presence on Facebook. Moreover, chances are that your competitor is one of the 50 million businesses that use Facebook Pages.
Facebook ad campaigns are a rage among businesses, and are so, for the right reasons. But, are you using this in the right way to your leverage?
If you are unsure about using Facebook ad campaigns to achieve your business goals, here are three ways that you must know about to bank on them in the best way possible.
Use #1 – Spreading Awareness
Increasing your Facebook page’s visibility is the prime goal of these ad campaigns. It could be for more engagement on a post, additional likes on the page, to get an impression from users who were unaware about you, etc.
Based on the specific goal you are trying to achieve here, you can either create engaging posts and videos which compel a user to like or share it; promoting a page can lead to an increased fan following and a potential lead as well; or you can also reach people near your business ultimately encouraging a footfall.
A combination of activities works best when you are trying to create an awareness about your business.
Use #2 – Encouraging Consideration
This is where you want the user to get an even better experience, which ultimately gives them more information about your brand. These campaigns have a compelling CTA that either sends the visitor to the website to explore more or sign up for a discount; install an app; or raise the attendance to an event that your company is hosting.
Use #3 – Lead Generation / Making-a-Sale
More than often, this is what every brand is trying to achieve. Facebook conversions also ensure that the ads are working the way they should be. The driving options here are to either increase website conversion; increase app engagement; or coax people to claim an offer.
Facebook is a large playground which plays by rules, and a bit too much creativity. It is therefore important that you partner with the right social media marketing agency or an influencer marketing company, or better still someone who has teams for both purposes to reach your goals and create a lasting impression on your target & potential audience. After all, when 57 percent consumers say that social media influences their shopping decisions, you want to be out there offering them the best of services and products, right?