Suppose your product or service is amazing and the opportunity of being a market leader is right there knocking at your door, but what you lack is an effective call-to-action. Will you still get desired results? Unfortunately not!
An ineffective call-to-action can pop your bubble of success. On the contrary, an expertly written call-to-action can play a key role in helping you achieve your business goals, whether it is increasing your followers on social media or compelling visitors to sign up to your newsletter or making a purchase.
A nicely crafted call-to-action is crucial for achieving desired results as it gives your consumers a push in the right direction and makes them take an action. Here are a few tips which can help you to write a proactive call-to-action and get desired results:
1. Make your Call-to-action Clear to the Consumers
Start your call-to-action using a command verb such as ‘Subscribe’ or ‘Order’. It is a fantastic way to make a strong impact and send out a clear message to the consumers. Be concise with your wordings because long sentences can result in no action at all.
2. Provide a Good Reason that Resonates with your Consumers
Give your consumers a good reason to carry out an action. You can’t expect your consumers to do something without promising the underlying benefit for doing so. Make sure to mention the benefit so that it becomes hard for your target audience to refuse taking an action. According to the best influencer outreach agencies, consumers are more likely to respond to those posts where they are getting great value and having a reason to perform an action.
3. Create a Sense of Urgency
Give your call-to-action a time limit. This creates a sense of urgency and compels consumers to make an impulsive purchase. By playing on FOMO (Fear of Missing Out), you compel consumers to act immediately, rather than sitting on it and deciding for weeks.
4. Boast about Yourself
If you’ve received any awards for your products or services, use them to your advantage while promoting your brand. You can also include the success story of your company, your accomplishments and testimonials from previous customers in your call-to-action to convince your consumers that you’re a leader in your field, and that your product or service is of superior quality. Boasting about yourself helps to instil trust in the consumers about your brand.
5. Make it Easy-peasy
Don’t expect your consumers to work hard to complete your call-to-action. If you want your consumers to act, make sure your phone number is in a prominent place, the download button is clickable, and the set up that automatically delivers the resource to their inbox after entering their email is in place. It’s time to chuck the detailed personal information form and simply ask for the name, email address, a credit card number or a home address.
An effective call-to-action can take your campaigns to new heights. In order to achieve better results, you can always approach the best social outreach agency whose social outreach programs can help you to win any battle on digital platforms like a warrior.