According to statistics, around 30% of consumers trust brand advertisements and almost 90% of them make buying decisions based on trusted recommendations. In such a scenario, more and more beauty brands are leveraging the services of YouTube Vloggers to increase awareness about their products and create better engagement with their target audience.
YouTube is a huge platform with a massive number of active users. Being a video-driven platform, it easily caters to the interests of audiences which love beauty products. For this reason, both brands as well as influencers are increasingly leveraging the platform to form a better relationship with their consumers.
Let us now look at some of the major ways in which YouTube can be beneficial for beauty brands:
1. Increase in Sales
Influencers are highly trusted by their followers. In such a scenario, beauty brands love working with influencers as even a small campaign from trusted influencers can result in massive increase in sales. The nature of business of beauty brands requires a powerful visual medium to connect with consumers, which is exactly what YouTube provides. Videos posted by trusted influencers on YouTube manage to create a bigger impact on the consumers, leading to increased sales.
2. Increase in Brand Awareness
Many beauty brands, especially the new ones, often get lost in the digital world due to the massive competition. Working with influencers on YouTube is a great way for beauty brands to introduce their products to a wide range of audience who are hungry for products that can transform their lives for the better. This helps brands to increase the awareness of their products through trusted recommendations.
3. Online Community
When powerful influencers tell their audience that they love a particular beauty product, the product as well as the brand automatically get famous. This helps beauty brands to build a large online community of engaged consumers who are interested in their products and willing to know more about them. In order to accomplish this, it is important for brands to only connect with the best influencer marketing agency who have contacts with the top beauty vloggers on YouTube.
Leveraging the services of top influencers can help beauty brands generate revenues that they may have not thought of before. However, contacting a leading influencer endorsement agency which can create customized influencer endorsement programs is extremely essential for beauty brands to ensure maximum consumer engagement and a higher ROI.