Photos are considered to be one of the most influential mediums of communication in the modern world. All social media users including celebrities post photos on various social media platforms like Instagram, Facebook, Twitter, etc. in order to share their stories with the world.
According to the top influencer marketing agencies, these visual narratives are a great way to engage audiences and have become the driving force in the field of influencer marketing.
Posting a perfect picture gives an edge to influencers and helps them to stand out in the crowd. However, technical complications in photography and increasing competition on social media platforms are making life harder for them. In such a scenario, introduction of various technological implementations and software upgrades have helped them to level up their game
Adobe lightroom is one of the most used photograph editing software by photography enthusiasts and social media influencers. Technically a professional software, it has created a massive impact in the field of influencer marketing with its genius program, “presets”. These pre-saved image filters enhance the images with a professional touch and increase their aesthetic value.
Here are some advantages of using lightroom presets that ease the life of influencers:
1. Saves Time
Influencer marketing provides a massive scope of improvement and holds a great learning curve. As an influencer, you need to have thorough knowledge about various marketing aspects including social media algorithms, search engine optimization (SEO) and content marketing. This can leave you with very little time for giving necessary attention to the photo editing part. In such situations, lightroom presets can save your day as they allow you to add appropriate preset to a photo and level up its quality. An aesthetically enhanced photograph not only engages more audience but also saves a lot of time.
2. Enhances your Feed Game
Professionalism and consistency are the two pillars of an engaging influencer feed. According to experts from the leading influencer outreach agencies, followers on social media platforms follow accounts for specific reasons. Thus, it is the responsibility of the influencer to maintain consistency of posts with a well-maintained strong style and theme. Using lightroom presets works well in such cases as it provides a professional look to the photos and allows you to maintain the quality and consistency of the feed.
3. Simple and Effective
Using lightroom presets is a simple and an effective way of enhancing the standard and attributes of a photograph. With ease of usability, it allows you to edit photos irrespective of time and place. Influencers can capture a moment while travelling and post it then in there by applying desired preset. Since the software is available for both PC and mobiles, it makes the work easier.
Many photography influencers stay connected with best influencer marketing agencies and work collectively for the whole influencer community. They use their comprehensive photo editing knowledge to develop presets and make them available for others.