In today’s evolving digital world, influencer marketing has made its presence felt in almost all industry verticals, including the restaurant business. Statistics suggest that restaurants can generate a revenue of almost $17.5 for every $1 they spend on micro-influencers.
According to the top influencer marketing agencies, leveraging the services of popular food influencers can be highly lucrative for restaurant brands. From increasing your restaurant’s brand awareness to maximizing consumer engagement and increasing the footfall at your place, influencers can play a key role in inducing a positive sentiment about your brand.
Let us now look at some of the best influencer marketing ideas restaurants should use in order to increase their business profits:
1. The Right Channel
If you’re in the restaurant business, promoting your brand at the right digital channels is extremely important. When it comes to the food and restaurant business, visual presentation is the key. People love seeing pictures of delightful food, which is why all major food apps have a photo menu to increase the number of orders they receive.
For restaurant brands, connecting with the leading influencer endorsement agencies is a highly-effective way of getting the right influencers to promote their offerings along with selecting the right platform to do so. Research suggests that almost 69% of millennials are taking pictures or videos of dishes and uploading them on their social handle before eating. In such a scenario, taking the help of popular influencers on social media platforms like Facebook, Instagram, YouTube, and Pinterest can be a great way to showcase your dishes and drive customers to your restaurant.
2. Go for Micro-Influencers
As per the best social outreach agencies, considering the geographical location is very important for restaurant brands when it comes to their digital strategy. For instance, hiring a macro-influencer in Mumbai who has followers scattered all over the country won’t be very helpful for a local restaurant in New Delhi. Besides, not every restaurant brand can afford popular macro-influencers. Hence, the leading influencer endorsement agencies suggest restaurants to connect with the top micro-influencers in order to increase the awareness of their offerings and increase the footfall at their place.
Micro-influencers usually have dedicated followers within the local community and their recommendations are highly trusted by their audience. They cost much less, provide a more personalized experience, and help restaurant brands to achieve better engagement with their target audience.
Market presence is of utmost importance for restaurant brands to drive customers to their restaurants and increase profits. Hence, it is essential for them to connect with the best influencer outreach agency whose influencer outreach programs can help them to find the right influencers for their campaign.