As the biggest influencer marketing platform, Instagram is the best place for brands to drive rigorous social media campaigns. It offers all users a perfect stage wherein they are able to express themselves freely. Adding to that, the platform has now introduced its latest feature by allowing users link to hashtags and other profiles in their bio.
Instagram operates in a hashtag-friendly manner and it was only a while ago when the platform started allowing people to follow hashtags just like profiles. In an attempt to expand self-expression beyond bio and website link, Instagram now lets users add links to a number of hashtags of content providing them the freedom to show off or discuss about their favorite topics.
With this latest feature, including a “#” or “@” in your bio will result in an automatic live link leading to a hashtag or profile page. People are now free to express themselves and their interests in their profile page itself. The Edit Profile Bio section will help users add links and a typeahead will provide them the right things to link to.
Social media platforms are all about keeping people engaged at all times. As long as they are able to do that, users will continue visiting them and encourage more people to do so. Also, this new feature will make Instagram an even more popular social influencer marketing platform as the move will help users connect more effectively with the hashtags they contribute to as well as their other accounts on the platform.
Despite launching a feature for better interaction, Instagram has ensured to keep user’s privacy and security in mind. When a user would link to someone else’s account, a notification will be sent to that account and he/she will have an option to remove the link from the user’s profile. It is a great security policy to eliminate the abuse of the feature.
It is a natural phenomenon for users to get bored getting the same stories from the profiles they’re following. As people keep gaining followers and have more things to look forward to, their interest in the platform never fades. The latest “Link to Hashtags and other Profiles in your Bio” feature on Instagram offers users a variety of options to explore. To a huge extent, it has taken over Facebook’s popularity and become a major source of people’s online identity