One of the most effective ways to get brands in front of the targeted audience is influencer marketing. With the surge of social media usage, brands have started designing their strategies in such a manner that they channelize the power of social media to enhance their reach and amplify the sales. Companies like Blogweet, an influencer marketing agency, guide the brands through the complex of social media and assist in getting the brands recognized to the targeted audience. What makes this type of marketing different and special is the fact that it is done through regular people, instead of celebrities. In this way, the targeted masses get influenced in a much better way and results are far better. The work of influencer marketing platform is to help brands find such influential people, who can assist them in name building and recognition.
What are the benefits of using influencer marketing over regular and standard type of marketing and why a brand should opt for this type of marketing technique, here it is all defined:
- Advertisements are turning ineffective: With the passing of time, the consumers are becoming rather habitual and immune to the traditional way of marketing. Be it over the internet, people use ad-blocks to avoid advertisements and when on television, they switch the channels. This is where the role of influencer marketing kicks in, as unlike traditional way, this marketing works the basis of influential people sharing their experiences.
- Works on consumer behaviour: People believe more on what they hear from the regular people, instead of what the brand ambassadors say. For at least 92% of consumers tend to follow the recommendations by individuals, even if unknown, rather than going for the traditional advertisements. This is all in the human instincts to consult and take advices in the minutest of decisions and getting influenced by the choice of different individuals.
- Hits bull’s eye: The best part about influencer marketing is that the offers are placed by the influencers in the most effective environment in front of the targeted audience, i.e. social media. While most of the internet users make their purchasing decisions through the influence of social media, this channel serves as a very rewarding one for brands, if used wisely.
The dusk of traditional marketing tactics has arrived and it is the time to cash in this new marketing technique that not only expose your brand to the targeted audience, but at the same time, amplify sales and generate revenue.