Social media was traditionally fabricated as an innovative way of swiftly connecting with people, irrespective of the global boundaries. However, various marketing approaches like digital marketing and influencer marketing have notably changed the respective domain. They have somewhat added to the popularity of social media platforms not only among the people but also among brands and business verticals. This has further initiated a massive alteration in the nature and utilization of content in the digital world.
The top influencer marketing agencies in India claim that content is the king of the digital marketing sphere. Creative content not only reveals a lot about the personality of a brand or an influencer but also lures people and drives traffic. Thus, brands and influencers are increasingly embracing novel strategies like content seeding in order to reach out to their target audience in a more effective manner.
What is content seeding?
Content seeding is a strategic marketing approach that involves the scattering of content across various channels. As per the top content seeding agencies in India, it focuses on spreading the content at strategic locations (on the internet) in order to increase its viewership. However, this strategy delivers top-notch results only when the content is relevant, creative and interesting.
How to utilize content seeding?
Brands and businesses can best utilize content seeding by connecting with relevant influencers or bloggers via an influencer outreach agency or blogger outreach agency. Bloggers and influencers serve as the celebrities or opinion leaders of the digital world who can create substantial impact on the audience with their posts.
Here are some other tips brands can consider while utilizing content seeding:
1. Identify relevant influencers
Connecting with the right influencers is a pivotal aspect of a successful marketing campaign. Influencer marketing experts suggest that brands should decide on influencers who resonate with their values before asking them to seed their content. For instance, fashion brands should always connect with fashion or lifestyle influencers as they cater to the interests of a similar audience.
2. Stay up-to-date with news and trends
Creating and publishing content on trending or in-news topics is likely to attract more eyes than others. Thus, concerned people (brands, agencies, influencers) should always stay updated with the latest market trends and vogues.
3. Identify relevant platforms
Posting content on relevant platforms ensures higher traffic and reach. Thus, brands should always identify the right and relevant platforms before integrating them into their content seeding plans.
Lastly, brands should always evaluate the returns of their content seeding efforts by tracking the referral traffic received from the influencer’s account and other platforms. This helps in creating a more impactful plan afterwards.