The dusk of marketing through advertisements and commercials has arrived. The belief of consumers in products endorsed by celebrities is fading with every day passing, as they are becoming more and more inclined towards the quality and specifics, rather than brand value or reputation. Gone are the days, where people used to get influenced by the TV commercials and print advertisements. Furthermore, it is getting near to impossible for the brands to cut through the lot and mark their presence in the crowd. All these changes created a need for a different type of marketing solution, and this is how social influence marketing was introduced. Companies like Blogweet assist the brands to mark their presence in the market and help them to earn trust among the consumers through the provision of right social influencers.
But how and why Social Influencer Marketing effectively works, depends upon human psychology or in simpler terms, consumer behaviour. It is rather science than marketing, how social influence affects opinions, behaviour and emotions, in order to assist the retail sales. There is a psychological need for humans to conform to the expectations of the others. This is what informational social influence is all about, ruling on the factor that individuals sense a need to be right. Also known by the name of social proof, this tendency of consumers is all about accepting the information from others in the form of evidence about reality.
Taking a new product or brand as an example, people would be unaware and uncertain about the quality and actuality of it, hence they look forward to the advice from the ones who have experienced it. This is where the role of social influencers comes into play. Brands reach out to the influencers to assist them in sharing their experience on different social media platforms, in order to deliver their message about the product and the brand to the masses. When consumers take the shared information by these influencers as legitimate and authentic, such messages are taken positively and they look forward to use the product/service and expect similar outcomes.
As quoted above, in the world full of brands and neck to neck competition, brands have to consider taking alternative and a better way of marketing, to mark their presence and ladder their businesses towards success. This is why they need to turn towards brand advocates and influencers to incline consumers towards their brand and services. One thing to keep in mind while using social influencer marketing is to promote right information, rather than merely promotional stuff to earn the trust of consumers. If not legit, then it will be just another marketing tactic that might see an exponential growth, followed by a similar downfall.
