Digital marketing has done the rounds for quite some time now. Thanks to its commendable reach and cost-effectiveness, it is increasingly gaining popularity amongst marketers from all industry like ecommerce, education, manufacturing, electronics, software, IT, tourism etc. to count a few. Digital marketing has touch all these sector whether small or large, SME or big corporates. Every business is shifting their marketing spend from traditional marketing to digital marketing.
Today, digital marketing is an imperative aspect of almost every brand’s campaign. However, in the recent past, social media influencers are also making their mark in the territory of internet marketing and playing a vital role in brand promotions.
By definition, a social media influencer is anyone who enjoys a sizeable following on one or more social media platforms, such as Facebook, Instagram, and Twitter amongst others. Such an influencer can often take the marketing campaign of a brand to new heights.
2 important factors how influencers help brand marketing campaign:
- Organic reach to thousands of potential consumers through their network
- Increased credibility due to past interactions with the followers
With currently more than 2.8 Billion active Social users in the world and 2 Billion active mobile users there is 10% growth in the social users and around 20% growth in mobile social users as compared to 2015. Most of the active users spend over 1 hour of time on various social media networks, it has become very important for brands to influence these users during that time. A MuseFind finding shows that almost 92% of the consumers prefer to trust a social influencer more than any advertisement or endorsements by celebrity over Tv or hoardings etc. This shows how social influencer marketing and consumer behaviour are related.
Now that we know how an influencer can prove to be helpful, let us move on to the role that he/she plays.
Brand Awareness Campaigns
For any product or offering that is just being launched and needs to let the consumers know about its presence, a marketing influencer can prove to be highly beneficial. By simply mentioning the name of the brand, or offering a review, or by way of providing a link to the brand’s website the influencer can help increase the impact of the brand awareness campaign manifolds. What makes this even more impressive is the fact that this is a highly cost-efficient way, and thus can work wonders for brands with considerably low marketing budgets.
In most cases, rather than relying on a celebrity endorsement or a direct ad, people rely on the world of mouth. The reviews and recommendations that a brand receives through an influencer blogger are usually considered to be genuine, and thus have the ability to drive conversions and boost sales. However, for this to take place, a brand needs to ensure that the influencer’s followers coincide with the brand’s target audience.
While influencer marketing offers immense benefits to a brand, it is best that a well-experienced influencer marketing agency is hired for the purpose. Not only will this ensure refined professionalism, but will also increase the chances for the brand to land the right influencers and earn greater ROI.