To conduct the best marketing campaigns today, a brand needs to know about the prevalent social media marketing trends. This helps it not only to perhaps create a viral campaign, but also makes its marketing strategy more effective, engaging more people on a daily basis.
Here are four social media marketing trends of 2017 every brand can start off with:
1. Optimizing outreach through multiple mediums
It’s important for brands to develop their identity on multiple mediums today. Multiple platforms through which a brand can talk and connect with its customers ensures its protection against a big change on any one platform, like a decline in organic reach on Twitter. A brand then has other options at its disposal, which may include Facebook groups, messenger bots, browser notifications, email lists, etc.
2. Customizing one-to-one communications
One-to-one marketing helps brands deliver the perfect message, to the perfect person, at the best time. When done right, this can increase campaign effectiveness and reduce marketing costs. Personalization can deliver a return on investment of up to eight times the marketing spend.
3. Utilizing marketing bots
There are loads of advantages that automation provides, even though bots can be intimidating on the implementation side. Eventually, bots might even take over creating content but for now, bringing in basic bot functions like implementing a Facebook messenger or communicating with website visitors can help you attract more customers by easing their search.
4. Ensuring quality content
Quality over quantity is something talked about often. Every brand and small-scale company online is prioritizing quality content which doesn’t necessarily make it a new social media marketing trend. However, what does make it so is diversifying the form of content – from blog posts to images and videos.
A great idea to boost your brand’s online presence is to promote the content with influencer marketing. Their voice of authenticity adds validation to your product or service, adding value to the band and driving positive results. But to best execute any influencer marketing plan, it is better to trust only established agencies with it.
With influencer for multiple industries available across multiple platforms, an experienced agency ensures that the brand’s message gets through to the audience, which is exactly what you aim for.