The term “micro-influencers” has been creating a lot of buzz over social media in recent times. Typically, micro-influencers are people who have a modest following on social media platforms, but enjoy a massive influence over their followers.
As the competition in the digital world is rising, micro-influencers have become an integral part of the marketing strategy for brands. While influencers with mere 20,000 followers on Instagram can be termed as a micro-influencers, brands still benefit from them as they leverage a highly engaging and loyal audience.
Let us now look at some of the major reasons why micro-influencers are key to the influencer marketing strategy for brands:
1. Groundswell Approach
According to the top influencer marketing agencies in India, groundswell approach is an excellent option for brands that want to reach out to a wide range of audience and create awareness about their products or services in a slow but steady manner. As a micro-influencer campaign is more cost-effective than other marketing campaigns, it enables brands to repeatedly expose consumers to their products and services through multiple avenues and saturate the market.
2. Highly Engaged and Loyal Audience
Engagement rate is critical to the success of any influencer marketing campaign. Micro-influencers have a highly engaged and loyal audience which trusts their word and takes their opinion seriously. As the network of micro-influencers is mostly buildup of people who either love their content or personally know them, it enables brands to reach out to engaged consumers, maximize conversions, and increase sales.
3. High-quality Content
The very reason why micro-influencers have a loyal audience is because they produce excellent quality content. For brands that want to reach out to their target audience through any form of content, micro-influencers are a great option as they can repeatedly expose any product or service to a highly-engaged audience.
4. Authentic and Reliable
As per the top influencer outreach agencies in India, micro-influencers have a personal connection with their followers. They are authentic, produce top quality content, and interact with their followers on a regular basis. This makes them more trustworthy for their followers, who often make purchase decisions based on their recommendation.
Hiring micro-influencers can be a vital tool for brands to create better engagement with their target audience and drive higher revenues. However, it is important to contact only the top Instagram outreach agencies in India who are closely associated with the best micro-influencers on the platform across various industry verticals, and can connect brands to the right influencer to endorse their product or service.