Influencer marketing is one of the most trending marketing approaches in the modern times. It not only connects the brands with their niche audience but also helps them get a higher return on investment (ROI). A study asserts that the searches for influencer marketing have risen by almost 90x within a decade. It is also claimed that nearly 86% of the marketers utilized the respective marketing tool in 2017 and the rate has been ever-increasing since then. However, it is important for brands to join forces only with relevant influencers that can achieve set objectives in accordance with their vision and mission.
As a result, businesses and brands are consistently approaching the top influencer marketing agencies who use their experience and skills to fabricate the best influencer outreach programs and campaigns for their clients. However, deciding on any agency won’t serve the purpose fully. Hence, experts suggest that marketers should consider certain important points before finalizing their best option.
Here are 4 points marketers should do before collaborating with the influencer marketing agencies:
1. Check on their past collaborations and clients
Social media pundits suggest that brands should always conduct thorough research on an agency’s past and present clients. They should probe into the results achieved by an agency for their respective clients and the success rate of their designed campaigns. Moreover, brands should also enquire about the agency’s track record and experience in the field.
2. Analyse their work process
Brands are always suggested to conduct a comprehensive research on an agency’s work process. They should try to understand an agency’s approach towards work, their culture and their way of operating. For instance, marketers should ask agencies about the criteria they follow to identify the right influencers or how they choose a particular social media platform for campaigns.
3. Discuss their marketing strategies
Marketers should always meet the representatives of the influencer marketing agencies in person to discuss their marketing strategies. They should discuss about the agency’s clients and the kind of marketing campaigns (giveaways, branded blog posts, events, etc.) designed by them. Moreover, they should also ask for samples of their successful campaign strategies and their process of ROI calculation.
4. Explain your objectives and visions
Brands are required to clearly explain their objectives and visions to the influencer marketing agency. They should affirm their expectations from the campaigns and the objectives they wish to achieve. This clarifies the scope of work and eliminates the risk of confusions and misinterpretations.
Last but not the least, brands and marketers should always discuss about the charges and budgets of the influencer marketing campaigns.