Never in the history of marketing had it been imagined that one day, it wouldn’t be celebrities endorsing a brand, and instead, people from simpler walks of life would play a pivotal role in making a brand the ‘talk of the town’. These people are essentially social media influencers who enjoy a following of hundreds and thousands. And while influencer marketing is more popular on causal platforms like Instagram and Facebook, influencer marketing on LinkedIn can still be said to be in its nascent stages. That being said, one cannot undermine the power of this platform or that of marketing on it.
It is for this very reason, that today, we will discuss some of the most imperative aspects of influencer marketing on LinkedIn.
- Identifying your influencers
When looking for right influencers for your brand, Google is the place to start. Search for the primary keywords for your business. Among the top search results, you will also find some LinkedIn profiles. These are the people who could prove to be of help for your brand. Next, conduct a similar search on LinkedIn and you’ll come across more people who have the potential to help your brand reach hundreds and thousands of people from your target audience.
- Bigger is not always better
Owing to the recently introduced changes in the LinkedIn algorithm, the reach of a post created by an influencer with 20K followers is fairly higher than that published by an influencer with 100K followers. Hence, rather than opting for 1 influencer with a humongous following, it is always better to rope in a few influencers with a comparatively smaller following.
When it comes to garnering the expected results, it has been seen that fitness enthusiasts prove to be the best influencers of them all, as they enjoy the best bio link click-through rate. Regardless of whether your product or brand is related to fitness or not, you can always get in touch with some popular influencers and work out a way for them to include your name, or place your product in their posts.
We understand that even after knowing all the above points, sometimes it might prove to be a daunting task to identify the appropriate influencers and/or maintain a relationship with them. In that case, you can always feel free to get in touch with one of the leading influencer marketing companies in India and reap the benefits of having one or more social media influencers promoting your brand.