Influencer marketing has come into view as the name of the game in the 21st century’s marketing sphere. According to the top influencer marketing agencies in India, the respective marketing approach is savouring its best years since its advent due to the recent explosion of its popularity among the brands.
A survey claims that marketers are increasingly collaborating with social media influencers, primarily for brand promotion, content creation, and brand reputation management. This has further added to the utility of various social media platforms in the marketing strategies of brands.
Digital media experts assert that social media giants including Facebook, Instagram, YouTube, Twitter, etc. constantly compete against each other to emerge as the king of influencer marketing. However, a new platform has also joined in the race. As per the best influencer marketing agencies, a fairly novel platform, TikTok has created a notable buzz in the social media marketing world as it finds its place in the marketing strategies developed by agencies.
What is TikTok?
TikTok is a video sharing social networking platform that has managed to gain global recognition in recent years. It allows the users to create and share short videos (of themselves), generally miming on their favourite music tracks. Owned by ByteDance, it was initially launched in China in September 2016 as “Douyin”. However, it was later made available in the international market as TikTok in September 2017.
According to statistics, TikTok has been downloaded almost 1.5 billion times on both Android and iOS devices. Interestingly, nearly 31% of the total downloads have been made by the Indian audience who allegedly spend about 52 minutes per day on the application. The leading influencer endorsement agencies in India claim that TikTok has emerged as a direct competition to all the major video marketing platforms, including YouTube.
How can marketers use TikTok?
TikTok is a youth-oriented social media platform that has primarily targeted the “Generation Z” of the population. According to the best influencer outreach agencies, people aged between 16 and 24 form the largest group of users and make up nearly 41% of TikTok’s total user base. Thus, the platform offers a notable marketing opportunity for brands who recognize the so called “millennials“ as their target audience.
The best influencer marketing agencies in Delhi suggest that marketers can develop effective marketing campaigns on the platform. They can create a TikTok hashtag challenge that encourages people to upload videos under the set hashtag. Furthermore, they can also collaborate with relevant TikTok users who can then post content on behalf of the brand (like on Instagram).