In the times where traditional marketing is witnessing a downfall, content marketing is rising day by day. As beautifully quoted by an unknown author, ‘Necessity is the mother of invention’, while the traditional marketing tactics were ineffective, some new form of marketing technique was needed and this is how content marketing came into play.
Content marketing is a marketing approach that focusses on the creation and distribution of relevant, consistent and valuable content to the targeted audience. This is done in order to attract, retain and convert potential consumers. Companies like Blogweet content marketing agency help in curating such content and providing required exposure to the brands.
It is something that is used by leading brands and majority of marketers are using content marketing. Instead of promoting their services and products, they are offering genuine content to the audience to help solve their issues. The job of a content marketing agency is to help brands in choosing and curating the right content to be shared and assisting to get better exposure.
The benefits of using content marketing are:
- assists in amplifying sales
- helps in cost saving
- aids in gaining better customers with more loyalty
Let’s understand the worth of content marketing. As per a study, 72% of marketers trust that content marketing is more effective and efficient than the traditional marketing. This proves the fact that traditional marketing is going down due to increasing neck to neck competition and saturation. 62% of the people believe that content marketing is much more effective than the television commercials as they seem to be more authentic, instead of celebrities endorsing a brand/product.
Why content marketing is worth and beneficial can be understood by the fact that blogs alone give websites 434% more indexed pages and 97% more indexed links. 90% of consumers look out for custom content and find it useful in making their purchases.
Content marketing is beneficial in bringing in higher engagement rates and content personalization helps consumers to remember a brand for longer periods, automatically amplifying the reputation and sales.