As per the leading content marketing agencies and influencer bloggers, only the brilliant and exceptional quality content would be able to stand out in the market in the upcoming years. With millions of hours of captivating videos readily available, people find it much easier to connect and relate to them rather than spending hours reading content.
Let us now try and unveil the future that holds for content marketing:
- Performance Driven
According to BrightEdge, 71% of the marketers believe that nearly half of their created content goes waste. Content marketing will soon transition towards creating performance driven content instead of lengthy and never ending one. Performance driven content is one which improves your site’s ranking and increases your subscribers. Rather than doing rigorous keyword research, it is more important to understand user intent.
- Interactive Content
Interactive content is better able to engage your target audience with your brand. In times to come, formats like quizzes, polls, infographics, and interactive microsites are bound to take over the traditional format of content marketing. As per Search Engine Land, the conversion rate of interactive content is twice that of passive.
Crisp, thought-provoking stories will help brands get better traction. Stories have the ability to attract audience and if combined with appealing video content, they can do wonders for your brand.
- Video Marketing
An introductory video will become a must in times to come. Short, powerful and compelling content will develop a deeper connection between your brand and target audience. Cisco believes that video content would account for 80% of the entire internet consumption by 2019. But, brands should ensure not to get carried away while trying to make appealing videos.
- Influencer Marketing
Everyone looks out for reviews, and reviews of trustworthy people, are all the more important for every buyer. As per the statistics, 70% teenage YouTube subscribers trust influencer opinions and a whooping 86% women search for reviews on social media before shopping. Influencer bloggers will play a big role in the forthcoming years of content marketing.
- Building Your Audience
Studies have shown a 19% increase in average sales of businesses that accommodate personalized web experiences for their consumers. Brands which are able to generate audience-centric content and use advanced technologies like Artificial Intelligence and Machine Learning to distribute the content will stand out among the rest.
Content marketing in itself is an evergreen field but like all other fields, it is also going to evolve in future. Great content marketing strategies for social media campaigns will majorly influence brand building and brand success in future.