With the rising competition in today’s business-driven world, brands are increasingly taking advantage of various social media platforms like Facebook, Instagram, Snapchat, Twitter, etc. in order to stay ahead of their competitors. Formerly known as Musical,ly, TikTok is the latest addition to the list of many social media platforms which have seen tremendous growth in recent times.
As a social channel that encourages users to share short videos (up to 15 seconds in length) of themselves dancing, playing pranks, lip-syncing, etc. the platform has gained immense popularity and will soon become the go-to-place for brands to promote their products and services.
According to the top influencer marketing agencies, some of the statistics which should encourage brands to include TikTok as a part of their marketing strategy include:
- Around 660 million downloads worldwide in 2018
- 75 million new users in December 2018 itself
- Longest average session duration among all other social channels at 294 seconds
- 500 million active monthly users
- No. 4 most downloaded app in 2018, beating YouTube and Instagram both
Seeing these statistics, brands should be encouraged to use TikTok to reach out to a wide range of consumers and maximize the sales of their products and services.
How TikTok Consumers Engage with Creator Content?
Just like any other popular social media channel, TikTok offers various opportunities for its consumers to engage with content. The TikTok community can respond to a post they like by giving it a heart (like), through comments or by sharing. Some of the popular clips on the platform receive millions of hearts and stand a chance to get featured on the app’s “For You” or “Home Page”.
As per the best influencer outreach agencies, TikTok’s ease of use has made it one of the leading short-form video apps in the world. This can not only help brands to reach out to their target audience more effectively, but can also help them to drive maximum consumer engagement.
Influencers on TikTok
The new and improved version of the TikTok app has encouraged various influencers to create compelling content on the platform. According to the top social outreach agencies, the platform is already leveraging the services of several social media influencers to gain publicity and promote the app.
In such a scenario, connecting with the leading influencers on TikTok can help brands drive better consumer engagement and increase sales.
Some of the leading influencer endorsement agencies have connections with the top influencers on the platform. The influencer endorsement programs developed by these agencies not only help brands to connect with the right influencers for paid promotions, but also help them to maximize the awareness of their products and services and achieve a higher Return on Investment (ROI).