The ease of using Instagram and its focus on authentic content are two major factors which drive the brands towards its abode. Though most modern-day brands are active on the platform, many of them fail to use one of its best features - stories.
Instagram stories have transformed the way we use Instagram, turning the social media platform into something more than just a picture album. Stories is the feature which was first introduced by Instagram in 2016, allowing users to post vertical pictures and videos that disappear after 24 hours. It offers marketers a great opportunity to reach out to a wider audience. Moreover, it adds a new level of real-time engagement which drives its audience to interact with immediacy.
There are many reasons why brands should be excited about using Instagram Stories:
1. Active User Base
According to the Instagram, there are more than 400 million daily active users who regularly read stories.
2. Experimenting Ground for Ideas
Instagram stories are different from regular posts, which make them good for experimenting with ideas. If the response of your story is positive, you can repost it as an Instagram post.
3. Pool of Features
There are many other tools which can be added in the story such as tools for drawing, question stickers and music stickers, shoppable tags, sharing feed posts in stories, augmented filters, and many more. These are the gateways which help brands drive more traffic.
4. Swipe up Links
If you have more than 10k followers on Instagram and own a business account, you can link out from your stories.
5. Another Way to get Found
You can hashtag and geotag stories for the opportunity to get into featured stories, which can help boost your reach on the platform.
6. More Authentic
Instagram stories allow authentic and behind the scenes perspective. These stories also allow your audience to see what your brand is currently up to and taking initiative about.
Type, boomerang, live, hands-free, focus, rewind, and superzoom are the other formats which you can use as stories. It’s all about digital storytelling, you can use stories to tell about your products and services. As a result, it creates brand loyalty which increases the chance of purchase and referrals of your products.
Though stories disappear after 24 hours, it doesn’t mean they don’t require proper structure and planning. Think in advance what kind of content you’ll be sharing with your audience and how the story should flow in order to maintain consistency. The role of the top influencer marketing agencies becomes more important here as they are known for creating tailor-made Instagram outreach programs to help brands achieve better consumer engagement and a higher ROI.