Instagram is undoubtedly one of the biggest social media platforms of this information age. Founded by Kevin Systrom and currently owned by Facebook Inc., the social media platform is used by more than 500 million users each day who upload more than 100 million photo and video content on a daily basis.
According to a top Instagram outreach agency in India, Instagram was initially started as a photo (and video) sharing platform. However, it has now emerged as one of the biggest game-changers of the marketing domain. Here are some prominent reasons that make Instagram one of the best marketing platforms for brands:
1. Ever-Increasing audience
Statistics reveal that more than a billion people use Instagram on a monthly basis and only the parent company Facebook surpasses it with their respective figures estimated to be nearly 1.5 billion. Furthermore, it is also claimed that the like button on Instagram is pressed 4.2 billion times per day. This staggering statistical information asserts the fact that the number of users on Instagram are likely to increase in future, making it one of the most appropriate digital marketing platforms. For instance, more than 25 million businesses are already using Instagram actively to reach out to their target audience.
2. Easy to target audience
Reaching the target audience efficiently and effectively is one of the most prominent concerns of every marketing strategy. Location, demographics, interests, etc. are some of the key features that determine the appropriateness of the targeted audience. However, the recent boom of influencer marketing has simplified the whole process. Brands are now connecting with influencers via the best influencer marketing agencies in order to deliver their message among the relevant audience.
3. In-depth analysis and updates
According to the best influencer outreach agencies, Instagram provides essential native insights of the community and followers that helps brands in the development of effective marketing strategies and plans. These insights also assist the influencers with information like age, location, engagement, gender, etc. about their follower base. Furthermore, since Instagram has now emerged as a motive power that drives marketing campaigns, developers are regularly updating application features and tools for increasing the engagement aspect.
The digital marketing domain is savouring its peak years and Instagram has emerged as the biggest contributor to its growth. According to a research, high user engagement rates is the name of the game and Instagram is the driving force of engagement. Experts claim that the photos posted on Instagram get 23% more user engagement (on an average) than Facebook.
While it is true that Instagram can greatly help brands to drive effective campaigns and reach out to their target audience effectively, it is still important for brands to connect with the best influencer endorsement agencies in order to derive maximum benefits from the platform.