Word of mouth marketing is the strongest and the most effective marketing medium. Word of mouth in the simplest of terms, is the process of passing on the information from one person to another verbally, sharing the experience one had to another, be it any service or product or anything. In the terms of marketing, word of mouth is used as a source of promotion to project brands, products and services in an organic way from one person to another. This type of marketing is not something new, as customers have been sharing their experience since the time unknown. Word of mouth promotion has been there, with the sharing of every need, emotion and experience of every service or product used. Here at Blogweet we assist brands in word of mouth promotion and projecting the messages in the best possible manner.
It all began with a psychologist named George Silverman, who created groups called ‘teleconferenced peer influence groups’ and pioneered word of mouth marketing. These groups were made in order to engage physicians about new pharmaceutical products. He noticed an interesting phenomenon, where he saw a couple of physicians having the capability to sway the groups of sceptics and groups having a bad experience through their words based on good experience. This is a perfect example of word of mouth promotion, where people were able to change the mindset/make people use a product, based on good experience.
Word of mouth is a personal tool that enables the transfer of experience through conversations. The best way to convey brand messaging in an organic way, making it way different from marketing. The best about this type of marketing is that when someone is talking about a brand or product, he or she is actually talking about it not because he/she got paid, but because he/she actually liked it and genuinely wants to promote it among the people out there. And due to this reason, everyone authentically believes in such type of marketing.
Give people a reason to talk about your stuff and make it easier for that conversation to take place. - Andy Sernovitz, Author of Word-of-Mouth Marketing