The Fappy Store is an online spot that sells fancy items. It offers items for youths and anyone who likes designer things. Apparels, pen drives, electronic items and others are sold at The Fappy Store.
After a roaring success on market places like Flipkart, Snapdeal etc, The Fappy Store had just launched its own ecommerce portal. The challenge was to create higher brand awareness and recall among the consumers. Moreover, the secondary motive was generating sales from their ecommerce portal than marketplace and consumer base for the brand.
Influencer based campaign
To meet the desired goals, the team of digital marketing experts at Blogweet presented a wonderful idea of “Friends with Benefits Day” weaved around Friendship Day. We coined this day in India just before the friendship day weekend and picked influencers with an interest in shopping and lifestyle products, and with notable following on Twitter. Other than influencer based campaign, we asked questions from the tweeps about friendship and benefits.
The concept of #FriendsWithBenefitsDay worked wonderfully. We started trending on Twitter in no time and kept trending for more than 9 hrs. Our hashtag got immense response not only from twitteratis but also from other brands . The activity was so well accepted and celebrated that it looked as if 31st July was an official “Friends with Benefits” Day. The day was not only covered on Twitter but also got covered on various blogs from indiatoday etc. A few remarkable stats are below