Gaana.com is India’s No. 1 music broadcasting service with 9 million active monthly users and 6 million app downloads in about a year’s time. Gaana.com has 3 million registered users and growing with a content catalog of over 3 million songs in more than 21 languages.
With India playing the WT20 semi-finals against the in-form West Indies, the scene was set for an epic encounter. To celebrate the moment and make it all the more memorable Gaana.com, living legend Kailash Kher lent his unique voice for the truly unique contest. The mandate was to make the hashtag #JeetegaIndia trend through a contest coupled with a targeted influencer campaign.
With the help of the contest promoted with the hashtag #JeetegaIndia, we came up with a variety of unique situations on which its followers on Twitter had to tweak the lyrics of popular Bollywood songs. Our influencers sent hundreds of song requests to Gaana.com. The requests that Kailash Kher liked the most, were sung by him in his own unique style. This rare treat which perfectly amalgamated the thrill of an epic encounter, eulogized by one of the best voices in Bollywood made fans on social media go berserk. This piqued the interest of the thousands of followers of our influencers and the contest went viral on Twitter.
#JeetegaIndia within a space of a few hours captured the whole of Twitterverse. Fans eager to have their version of a Bollywood song sung by Kailash Kher, kept sending requests, resulting in a tweeting frenzy. #JeetegaIndia got a total of 17,045 tweets – resulting in an reach over 14 million with over 278 million impressions.