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#NutritionRecipes
Time to learn the science of food.
Dec 2015 – Feb 2016
1
the_client

GSK Horlicks is the leading food health drink in India and as 'The Most Trusted Drinks Brand' enjoys more than half of the Health Food Drink market. Scientifically formulated to specifically cater to the needs of the Indian diet, the delicious flavors of of Horlicks have made it popular with kids and adults alike.

2
the_challenge

GSK Horlicks wanted to help parents incorporate Horkicks in the diet of their children. Given the versatility of the formula, Horlicks can be added to a variety of different recipes, greatly enhancing their taste and nutrition content.

GSK Needed
Our Strategy
Product Awareness

Food Videos

Positive Wave

Influencer Based Twitter Campaign

3
the_solution

We engaged popular Indian food vloggers to make recipe videos, in which they made delicious kid friendly beverages using Horlicks. Additionally, we launched an influencer campaign on Twitter to promote the said videos through a contest. Influencers promoted the recipe vidoes among their followers, answered quiz questions and shared the various hashtags related to the campaign.

Some of our _vlogs
4
the_results

We received an overwhelming response on the campaign. The contest helped each recipe video achieve thousands of hits. As result of the campaign, GSK was able to dramatically increase its followers on Twitter and subscriber base on Youtube.

754
Impressions
17
Reach
66140
Tweets
5
campaign_overview