NEXA is the premium channel that sells luxury models from Suzuki. At NEXA, two models have already been launched by now. S-Cross, which is the first premium crossover of India, and Baleno, a premium hatchback. Since it was established, NEXA has been very popular among the luxury car loving segment of the society.
To promote its association with the Barlays Premier League in India, Maruti Nexa wanted to use the occasion to promote India’s first crossover – the Scross. The idea was to capture the excitement created by the BPL and give fans and followers of Nexa an opportunity to experience the Scross while watching BPL.
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To promote the association of Nexa with BPL, we organized a Twitter based campaign in the form of a contest in which we asked a variety of questions related to football. This greatly built up the hype around the event, as the winners in addition to receiving goodies and prizes would have been invited to popular pubs in the city to watch the match. We had participation from prominent lifestyle bloggers who answered the questions, attended the event and wrote engaging blogs. During the event they were engaged in live tweeting, which further amplified the event.
We received an overwhelming response on the campaign. The contest helped the campaign get thousands of hits. As a result of the campaign, Maruti Nexa was also able increased its followers on Twitter .