PepperTap is an online grocery application that delivers grocery items to your doorstep. This company has emerged very rapidly in recent times. The application is nearing 5 million installs on google play. With funding from Snapdeal, PepperTap has reached the next level of its evolution as one of the largest online grocery stores in major Indian cities.
The challenge of the campaign #YaadAya was to create user engagement as well as brand awareness. Moreover, the secondary objective of the campaign was to generate sales for PepperTap.
Our team came up with an effective strategy to serve the purpose. We did let the Twitter users connect with the brand in a way that whatever they bought from PepperTap, reminded them of their childhood. We used the #YaadAya that was weaved around Friendship Day. To make this even better, the company offered a box full of nostalgia with every order that contained Frooti, Pilot pen, Chacha Chaudhary comics etc. Further, we also employed a Twitter contest and asked users questions about their favourite childhood TV ads. The campaign produced effective results. The statistics are given below
The results of the #YaadAya & #KeepPepperTapping campaigns were very impressive. We were successful in trending the hashtag #KeepPepperTapping within 30 minutes the campaign started. It grabbed the number one position in India trends and trended for half a day.